Has Communication Really Changed? Or Just the Distribution Channels

by Nancy Arsenault on April 3, 2013 (taken from The Tourism Cafe.org)

Has communication really changed?
I’m often asked “How can you choose’ which online tools you should my company use?” For me the answer is simple – the ones your customers use.
The only twist is that we need to consider both the traditional method – for example a phone, AND the online methods – such as skype or an online meeting forum.
The more diverse and complex your communications, the more costs you incur for access, training, and maintaining the channel. Choose carefully.

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