Mar 4 & 5, in Portage La Prairie is the 2011 Direct Farm Marketing conference. The speakers have been confirmed and this years keynote speaker is John Stanley a perishable goods retailing expert who has been described as a retail Guru, voted one of the most influential people in the U. K. in 2008 and won Business of the Year for Western Australia in 2009. We’re very excited to have John as this years keynote. If you want to see some clips of his past presentations check here.
In other new offerings this year, the DFM conference is hosting 3 hands on workshops on the first day of the conference.
Marketing for entrepreneurs on little to no budget. This presentation from Lisa Tinley will focus on utilizing public relations tools to market your small business. Learn how to use the media to spread the word on the work you are doing. Participants will get hands on experience in dealing with the media – from writing a media release to role playing in front of a camera. A workshop that promises to deliver information that will be current and relevant to your business.
Build Your Social Media Presence. Free and Inexpensive Ways to Market your Business On-line. MAFRI RLS’s will cover Free advertising listings, e-Bay, Amazon, Facebook, YouTube and others. Computers (feel free to bring a laptop) and Internet will be available for participants to begin creating their on-line marketing strategies right at the workshop. Never been on Facebook or YouTube? Our facilitators have and will be ready to assist you!
MarketSafe Workshop. This one-day workshop with Hugh Skinner from Assiniboine Community College focuses on the safety and security of a food product being sold. Topics include food-borne illness, risk, packaging, transporting and hygiene. This training is targeted for farmers’ market vendors, market managers, farm gate vendors, home kitchen small scale food processors and others who make, bake or produce food products for public consumption outside of regulated food service establishments. (Note: This workshop is limited to 30 people and runs 10 am to 4 pm Friday)
For more information on the conference check www.directfarmmarketing.com