Travel Trends for 2009

At the recent Manitoba Tourism Conference Peter Yesawich  ( commented on the National Travel Monitor Study.  Here are some of the interesting results.

  • The three influences on Manitoba travel are technology, social values and demography.  Every 9 seconds someone in North America turns 55 years old. 
  • In 1996 11% of households had access to the internet.  Today 70% of households have internet.  The result is that there has been a dramatic increase in the number of travelers who use the internet to plan a vacation.  
  • There is an increase in the desire for personalization.  Travelers want to be able to go to a website and choose their room and amenities; room type, bedding, newspaper for the morning, wake up call, type of coffee etc. This has a big impact on guest delivery and satisfaction.
  • There is a renewed interest in family vacations including multigenerational travel.  38% of travelers are grandparents and 27% travel with grandchildren.
  • Celebration Vacations are on the rise.  70% of vacationers travel to celebrate a special occasion.  The trip is planned further in advance, people tend to stay longer, pay more and have more people in their party.
  • 41% of travelers would choose green alternatives while travelling.  However, 53% won’t pay more for green.  They feel you are to be the environmental steward.  Going green is good for business but don’t charge more for it.


For further information on the National Travel Monitor Study go to

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