Travel MB’s Customer Assurance Plan

Today’s tourist is far more travel-savvy than in the past, demanding that experiences and services
match their expectations. While an individual’s or group’s specific expectations are likely to differ
depending on their particular interests and on a business’s promotions and prices, all travellers
have come to expect a minimum standard of professionalism and services. These minimum
expectations can range from the business having appropriate insurance to being properly
licensed to providing timely responses to inquiries, to name just a few.
To ensure that Manitoba’s tourism sector is able to remain competitive with other national
and international destinations, Travel Manitoba, in consultation with the tourism industry,
has developed a new Customer Assurance Plan (CAP). This strategy will be in effect for all
2009 promotional and marketing programs.

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